Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as “tweets”. There are over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day. Job seekers can use Twitter to boost their chances by connecting with recruiters and hiring managers, promoting their brand, giving expert advice, and staying up to speed on company and industry news.
5 keys for tweeting your way to your next job:
1- Set up a professional account.
Include a professional Twitter address, brief 160 character bio, link to your web page or LinkedIn profile, professional picture, and custom background.
2- Start following people, companies, and publications that can assist you in your search.
Research hiring managers and recruiters on LinkedIn and then on Twitter to see if they have profile. Follow them and re-tweet posts you feel are especially insightful. The goal is to get them to follow you so can message them directly. You can stay up to speed on company and industry news by following target companies and industry publications on Twitter.
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3- Start building your online brand by offering, tips, advice, and recommendations about your industry and occupation through tweets at least 3 times per week.
You will start to gain followers and online credibility. People who can assist you in your search may start to follow you (you can then message them directly). 80-90% of all hiring managers will Google you during the interview process (or sooner) so build your brand and become a subject matter expert via your tweets.
4- Add your Twitter address to your résumé and mention during the job interview.
Let employers know you’re up to speed on Web 2.0 tools and techniques by listing your Twitter URL on your résumé and mentioning who you follow or what you like to post during a job interview. This is especially important with small, start-up organizations and for those seeking marketing or advertising-related positions.
5- Employ proper Twitter etiquette and job seeker savvy.
- What you say and post on Twitter is permanent—use discretion.
- Keep all tweets professional. You can always set up a personal account for “fun.”
- Don’t water down your brand by over-tweeting.
- Twitter accounts are public knowledge. For your professional account, stay away from controversial or polarizing figures.